Watching Your Baby Come Off the Press

It's always fun seeing the fruition of months of work. We get to do it every quarter, with The Planetary Society's magazine The Planetary Report. Because I am a stickler for details and always want to see projects through to the very end, I spend a day in Orange County at the printshop doing press checks and ensuring that each magazine prints perfectly. (They print over 50,000 copies of the magazine, on a big web press. It's a fun process to watch.)This type of work is not what most people think of when they hire a creative director or marketing manager, but quality counts. My aim is to make every project we produce a home-run for the client. It's all about matching the right message with the right media -- be it a website, or magazine, or brochure, or e-mail blast.Over the next few weeks we will have a new website launch to feature, some more video projects, and more! Stay tuned...